Philippa shares how Oscar & Owl have built trust with their customers - and advises on how others can do the same.

13th July 2017

By Philippa Main
Founder of Oscar & Owl

I started Oscar & Owl’s trusted childcare service in May, 2016. From humble beginnings distributing flyers at local schools with only a small group of highly experienced nannies and babysitters, I’m proud to say that Oscar & Owl now has over 600 babysitters registered, and handles bookings for parents, companies and private concierge services across London.

Providing great childcare at the tap of a button isn’t just a great service, it gives parents freedom to enjoy an evening out and drive forward with their career without worrying about the kids. In this industry, it’s vital to remember that children are the most precious thing in their parent’s lives – trustworthiness and reliability are absolutely vital to success.

Here are my three top tips to building trust, and how we’ve put them into practice at Oscar & Owl:

  1. Build a great team:

All of Oscar & Owl’s babysitters are experienced, ID checked, cleared by the UK’s Disclosure and Barring service (police check) and have passed a rigorous interview conducted by Oscar & Owl. Only the most competent babysitters make it through.

Each babysitters’ referees are contacted. We ask families they’ve worked for before for a candid reference, and this enables their previous families to share any doubts and give us an idea of the upsides and downsides to each babysitter. Only those who have shining references make it through. We then showcase these references on the babysitters’ profiles. 

  1. Maintain high customer service standards:

After each babysit, parents leave a review for their babysitter, enabling us to constantly monitor the quality of the babysitters and encourage great service on the day.

  1. Never lose your personal touch – even as your grow:

We’re really excited to announce our personal recommendations: (Coming in September 2017).

This feature is unique in the industry. By connecting to Facebook, and other social sources, we’ll show you babysitters who your friends, neighbours and local school parents recommend. You can imagine how excited we are to be adding a personal feature to what we believe is an already incredible babysitting service. There’s nothing more valuable than a friend’s recommendation.

You can book an Oscar & Owl babysitter, nanny or holiday nanny online-


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