Domestic Angels

A step up story

Domestic Angels is a domestic cleaning company that has grown from just a handful of clients in the early days to a thriving business that now has 20 employees, supports 138 clients and provides more than 1,000 hours of services every month.

22nd June 2017

Founder: Samantha Acton

Samantha Acton is a great example of how success as an entrepreneur grows step-by-step, through hard work and huge dedication.

In April 2002 – after going back to work following maternity leave and realising she wanted something different – Samantha left her job and founded Domestic Angels.

Domestic Angels is a domestic cleaning company that has grown from just a handful of clients in the early days to a thriving business that now has 20 employees, supports 138 clients and provides more than 1,000 hours of services every month.

Domestic Angels prides itself on ‘being more than just a cleaning business’, offering a variety of services in the home, from regular housework to intensive spring-cleans. It also offers trusted companionship for those who require that little extra bit of support in the home with daily visits, meals, cleaning, shopping, and a friendly face.

Samantha says: “Before Domestic Angels, I had never thought about having a business of my own. It was a huge challenge  – I had to learn a lot about everything from how employment law works to how to set up a customer-service business. It took me a good five years of learning and working part-time before I was able to fully enjoy it, but it was well worth it.”

In 2013, Domestic Angels won Home Based Business of the Year at the Venus National Awards, and it was from here that the company began to grow and Samantha says she could “finally accept that I was a business woman and an entrepreneur.”

“Don’t feel like you have to conform to what other people are doing. It’s okay for you to express yourself through your business – and to do it when you feel the time is right for you and your family.”

Samantha then spent a year with a mentor learning about expanding, and in the spirit of the company’s culture and moral values, decided to expand beyond the home by franchising.

For Samantha, this was about allowing other people to grow their business from home and to have the chance to become entrepreneurs, whilst the franchise model provides the unique opportunity of buying-in to a well-established brand.

Her best advice for all entrepreneurs is the following:

“Don’t feel like you have to conform to what other people are doing. It’s okay for you to express yourself through your business – and to do it when you feel the time is right for you and your family.”

sam-and-deb-of-domestic-angels-franchising-ltd

Visit website

More from stories and advice