Calf House

8th November 2016

Founder: Felicity Cox

Felicity Cox has turned her cookware and tableware import expertise into a budding e-commerce business

I wanted to re- start my professional life, it made more sense to do it from home

Felicity Cox founded e-commerce German tableware business Calf House in 2014, but she has been working at home
 for over three decades. “I had worked for around 15 years in an office environment,” she says. “I left because when I had my first son and when I wanted to re- start my professional life, it made more sense to do it from home.”

In 2014, she decided to turn her importing experience with European tableware and cookware into her own business. “I knew the customer base was out there and the demand was clear… it wasn’t a leap into the unknown.”

For Felicity, the flexibility of owning her own home business is one of the key advantages. “I will usually be sat at my desk at 9am and take a lunch break, like most other employees. But, I can also take time at some point in the day to do things like play tennis, and make up for the time by working a little later into the evening.”

for people of my age, the home business is a great way to go

Yet although Felicity believes that, “for people of my age, the home business is a great way to go,” she has some words of caution for younger would-be homepreneurs. “I don’t think young people should jump straight into a home business. I think they should be in an office, learning how to interact, working with other people and getting a grounding there. They can then, at
 a later date, transfer those skills to a home business.”

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