13th February 2017
Founder: Linda Hasking
For the last six years, Linda Hasking has been bringing bespoke, high quality wallpapers to the market.
Sat snug in the middle of Hampshire, the town of Basingstoke is home to Linda Hasking and her company, Identity Papers. She is on a mission to help people make their mark on their home. For the last six years, she has been carving out a niche by bringing bespoke, high quality wallpapers to the market.
Offering a range of products from tailor-made wallpapers to ready-to-buy homewares, Identity Papers has all bases covered when it comes to interior style. Customers are able to send in pictures, which are then made in to personalised wallpapers that perfectly suit their vision.
Indeed, part of Linda’s drive comes from helping people discover exactly how they want their home to look, and helping them make their own mark. With exceptional attention to detail, Linda’s service is professional from the get-go, without losing the personal touch that makes her unique.
Linda is a firm believer in her ‘right, rather than now’ philosophy. Identity Papers is dedicated to creating products that feel just right for each individual customer. Dialogue with customers is integral to her design process – one that is purposefully collaborative to make sure each product is perfectly suited to the customer’s home.
She draws on years of artistic talent, having graduated from the Winchester School of Art with First Class honours in Fine Art Printmaking. Both her experience and her commitment to personal detail can be seen in the first wallpaper she made – Mi Casa Su Casa. To create this, she took photographs of every object in her living room, before turning two hundred and twenty of these objects into the very first Identity Papers wallpaper. For Linda, a wallpaper is a self-portrait and so she is committed to ensuring that with every product and design she makes reflects the individual personality and preferences of her customers.
Moreover, her love of words has spilled over into her products. She created a word search-themed wrapping paper which can be hand-customised for anyone giving a Christmas, birthday or wedding present.
Her work has recently earned high acclaim – she was featured at The Craft of Wallpaper exhibition at the Geffrye Museum, put on by London Craft Week. She designed an exclusive product collection for Harrods, and was highly praised by well-known wallpaper advocate Charlotte Abrahams.
Identity Papers have benefitted hugely by new technologies. Linda can now digitally create versatile and stunning products – both original designs and high-resolution personalised images. She also uses social media platforms like Facebook, Twitter and Instagram to share images of her products.
The success of Identity Papers is testament to how British home business has already become a vital sector in the economy, one that is set only to get more important.
Through Identity Papers, Linda has been following her dream of democratic design versatility since 2011 and actively encourages other young entrepreneurs to take the steps necessary to realise their dreams of establishing a home business.