Working Bee Productions
16th June 2017
Founder: Bridget Christie
Leaving a highly paid job to build a business on your own alone is a daring and uncertain move, but Bridget wouldn't have it any other way.
Bridget was flying high for just over two decades as an employee in the creative advertising industry when she decided to become her own boss and set up a business from home.
Her business, Working Bee Productions, provides freelance support on marketing and brand strategy, social media management, copy editing and proofreading, and other specialised support services for businesses who don’t have the necessary internal expertise or resource, or need a job turned around quickly.
The business concept (and name) is based on a collaborative working style called a working bee, popular in counties like New Zealand where Bridget was born and raised.
The business concept (and name) is based on a collaborative working style called a working bee, popular in counties like New Zealand where Bridget was born and raised. A working bee is organised by members of a community who work together in a coordinated fashion to achieve a common goal. The idea appealed to Bridget as she had enjoyed supporting her creative agency team members to ensure work was delivered efficiently on time and on budget to a satisfied client.
Leaving a highly paid job to build a business on your own alone, especially as a one-woman band, is a daring and uncertain move, says Bridget:
“Starting your own business is challenging because you lose the support you get in a big company – you have to master everything from finance to IT. It requires discipline, resilience and hard work to encourage people to be interested and excited in what you’re offering. However, the freedom to dictate your own schedule, work wherever you want and in any time zone, is amazing.
“A home business can also be challenging because of the temptation to let it encroach on all elements of your life – it can be hard to switch off at the weekend, for example. Some people also worry about missing out on the company that a team of colleagues brings, but when you work from home you get to spend a lot more time in the encouraging and supportive company of friends and family. I wouldn’t have it any other way.’’
Bridget is also setting up a cooperative network of creative talent who can, in true working bee style, collaborate together to deliver various creative solutions. This network includes brand designers, copy writers and art directors.
Bridget encourages entrepreneurs to focus on their strengths and embrace challenges to build their business, saying:
“Like many people, I find it hard to admit what I’m good at but this has to be the starting point for anyone deciding to go out of their own. I find that I’m constantly coming up against new challenges, which can leave me floored momentarily because I really have no idea about how to solve them at first. However, my advice is to embrace these situations as learning opportunities because I’ve found that most answers can be found online. And the feeling you get when you’ve conquered the challenge is amazing!”