Founders: James Ritchie and Nick Sydney-Smith
Stiffies produce magnetic stiffeners to keep shirt collars perfectly in place.
Stiffies was founded in 2013 to solve the issue of droopy collars. The idea started when its founders dress code changed at work. Ties were no longer needed, however they still had to look smart.
The idea came to be Stiffies - the magnetic stiffener that keeps your collar perfectly in place.